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RIO 2 ( 2014)

What happened during pre-production?

In an interview after his nomination for the Academy Award for Best Original Song, Sérgio Mendes said that the film is likely to have a sequel, and that Carlos Saldanha is planning it for release in 2014, a few months before the World Cup, which will be held in Brazil. Also, a spokesperson for 20th Century Fox said that the studio is interested in turning Rio into a franchise.

"I think the plan is for the movie to come three or four months before the World Cup. Fox has been talking about (it) and it looks like it's going to happen. We're going to have a meeting I think next week and Carlos is coming to town to tell us the story, and it looks like it's a go." —Sérgio Mendes, January 25, 2012.

Directed by	Carlos Saldanha
Produced by	Bruce Anderson John C. Donkin
Screenplay by	Don Rhymer Carlos Kotkin Jenny Bicks Yoni Brenner
Story by	Carlos Saldanha
Starring	Jesse Eisenberg Anne Hathaway Leslie Mann Bruno Mars Jemaine Clement George Lopez Jamie Foxx will.i.am
Music by	John Powell
Cinematography	Renato Falcão
Editing by	Harry Hitner
Studio	Blue Sky Studios 20th Century Fox Animation
Distributed by	20th Century Fox
Release dates	March 20, 2014 (International) April 11, 2014 (United States)
Running time	101 minutes
Country	United States
Language	English Portuguese - BRAZIL
Budget	$103 million   - BIG BUDGET MOVIE = MORE CHANCE OF ANIMATION, EFFECTS AND  SATURATED RELEASE ON 2D,3D,IMAX
Box office	$346,670,276 - FINANCIAL IMPERATIVE - OPENED 2ND AND THEN MOVED UP 1ST BEATING CAPTAIN AMERICA: THE WINTER SOLIDER.

20th century fox has distributed many commercially successful film series like Star Wars, Ice Age, X-men, Die Hard and many more popular movies.This film distributor company does not only distribute films which have become commercially successful but also commercially successful television series like The Simpsons, Family guy and Glee.   What happened during the prodcution phase? The movie was animated, with voice overs being recorded. Anne hatahway has said that trying to get the exact emotion and speech was hard but it wasfun at the same time. the film was animated, and set in the amazon. so visiting the amazon would've been some -partof the production phase as they had to animate the amazon. the writer of Rio (2011) and was halfway writing Rio 2 (2014), Don Rhymer died on Novemeber 28 2012.  Entertainer Bruno Mars joined the cast as Roberto after director Carlos Saldanha caught his performance on Saturday Night Live. During production, Mars offered his own personal touches that better shaped his character's physical appearance, personality, and voice. What happened during the distribution phase? Under the supervision of 20th Century Fox—with director Carlos Saldanha and music composer John Powell—the film's natural hometown of Rio de Janeiro, Brazil used the film as a tie-in promotion for the 2014 New Year's Eve celebration at Copacabana Beach. Three of four Angry Birds Rio episodes — all visually tied to Rio 2 — have been released. The first, "Rocket Rumble", was released in December 2013,the second, "High Dive", in February 2014, and the third, "Blossom River", in April 2014. 20th Century fox decided to release this movie before the World Cup as it would give a boost for everyone and put Brazil in the spotlight. In March it was released worldwide where it was released in April in the USA. In the UK, the movie was released during Easter, which meant that the target audience were able to go and see the movie, this was a great strategy to use, especially for Hollywood as it's mainly based on the financial imperative. 20th Century Fox and Blue Sky unveiled the first teaser trailer at the annual Las Vegas, Nevada CinemaCon on April 18, 2013. On 14th May 2013, The teaser trailer was released online worldwide. Continuing, On January 24, 2014, the official Rio Twitter account invited fans to a special Grammy coverage with Nico and Pedro on January 26, 2014. On January 31, 2014, a video featuring Bruno Mars, Jamie Foxx and will.i.am, Musician Early, was released worldwide. On February 11, 2014, a new trailer featuring the characters Nigel and Gabi, Runs Wild, was released. 20th Century Fox and Blue Sky Studios revealed new video clips  in Times Square in New York City, and the video clips will air in March 2014. Brands like Plenty has been adverting the movie by featuring the film logo and the characters on the top left corner. Its promoting a movie and well as a small marketing technique of holding a competition, encouraging the customers to buy the product to enter the competition. Cheese brand MU has also libnked with the movie and offered shoppers a chance to win a family holiday Rio De Janeri, Brazil. Alongside plush toys of the main character Blue as daily prizes. London buses were convrted to Rio 2 - strong and agressive marketing. London is popular and an urban city in which there are cinemas located everywhere. London Buses are a fantastic way of getting the audiences eye even while walking down the high street.  Capri-Sun and 20th Century Fox team up for on-pack promotion celebrating Rio 2 cinema release.   ‘Rio 2’ and Vita Coco Kids Embark on a Partnership     What happened during the exhibition phase? The Film came into the UK box office in the weekend of 4th April 2014 to 6th April 2014 - ranking number 1, released at 530 cinemas, and having a site average of £5,439. The total gross to date was £2,882,680. Rio 2 3D had a saturated release. In week 1 and 2 - only had 530 cinema's which viewed Rio 2 3D, however in week 3, the number of cinemas raised to 550, and the movie was 2nd in the U Box office weekend commencing 16th April - 20th April 2014. The movie was released before the FIFA world cup 2014 held in Brazil, to boost up the hype and promote Brazil, furthermore due to it's release during the Easter holidays, figures were more higher than expected due to the movie being aimed at the right target audience at the right time.  Rio 2 3D wasn’t a great success in terms on the art of the film and through critics. An average rating of 5.4/10 was given, establishing the fact that no matter how bad the concept of the movie can be, having a major distributor can result in to a great financial success of the film, which is more common in Hollywood.   The movie is still currently viewed in over 500 cinemas nationally. TRANCE (2013) - DANNY BOYLE What happened during pre-production? After director Danny Boyle filmed Shallow Grave in 1994, Joe Ahearne sent the director his screenplay for Trance, seeking Boyle's encouragement. Boyle thought that the project would be "quite difficult" for a beginning screenwriter. Ahearne later turned the script into a 2001 television movie Boyle never forgot it, and almost two decades after their original conversation he contacted Ahearne about turning it into a feature film. Partially based on Ahearne's 2001 British television film of the same name, Trance underwent script doctoring by screenwriter John Hodge – marking the fifth motion picture collaboration between Hodge and Boyle. Directed by Danny Boyle Produced by Christian Colson Screenplay by Joe Ahearne John Hodge Story by Joe Ahearne Starring James McAvoy Vincent Cassel Rosario Dawson Music by Rick Smith Cinematography Anthony Dod Mantle Editing by Jon Harris Studio Cloud Eight Films Pathé International Film4 Productions Indian Paintbrush Distributed by Fox Searchlight Pictures Release dates 19 March 2013 (Leicester Square) 27 March 2013 (United Kingdom) 8 May 2013 (France) Running time 101 minutes Country France United Kingdom Language English Budget $20 million Box office $24 million What happened during the production phase? Casting In May 2011, Michael Fassbender was cast as Franck but dropped out due to scheduling conflicts. Colin Firth was considered for the part before Cassel was cast. Scarlett Johansson, Melanie Thierry, and Zoe Saldana were considered for the role that went to Dawson. McAvoy, who accepted the role in 2011, said that he almost turned down the part, while reading the script, because Simon seemed to be a victim, which didn't interest him. He told NPR's reporter Laura Sullivan, "And then I got about 15 or 20 pages in, and I started to sense that something else was coming in the character. And then something else did come. And then about every 10 pages, something else came. Until at the end, I was hunching at the bit, as we say in Scotland... It just means I was desperate...I was hungry to play this part.". Filming Principal photography began in September 2011. After filming wrapped up, the film was placed on hold in order for Boyle to work on the opening ceremony of the 2012 Summer Olympics in London. Post-production was then picked up again in August 2012. Boyle said that this is "the first time I put a woman at the heart of a movie." He also said that he originally intended to set the movie in New York City, but it was filmed in London and in Kent instead, as Boyle's Olympic ceremony duties meant he had to stay in the UK. The budget was relatively lower than Rio 2 3D. What happened in the distribution phase? Distributors were Film 4, Fox Searchlight Pictures (who are a arthouse/indie subsidiary of 20th Century Fox). The tradittional poster and trailer was the only marketing that was done with the use of convergence and synergy. Article about Trance's first marketing - a teaser poster was released and also the use of social media was used. Viral markerting What happened in the exhibition phase Release Boyle showed a teaser trailer and an extended version of an alternate ending at South by Southwest on 9 March 2013. The entire film could not be screened at the festival, as is usually done, because the producing studio Pathé owned the rights to the world premiere, which was held 10 days later. The film was released on 27 March 2013 in the United Kingdom,with a United States release date on 5 April 2013. Feedback The film received mostly positive reviews from critics. Rotten Tomatoes gives a score of 69% based on reviews from 160 critics; the site's consensus is: "As stylish as ever, director Danny Boyle seems to be treading water with the surprisingly thinly written Trance -- but for fans of Boyle's work, it should still prove a trippily entertaining distraction" Empire Magazine in its review gave the film 4 out of 5 and called the film "a dazzling, absorbing entertainment which shows off Danny Boyle's mastery of complex storytelling and black, black humor." Empire also ranked it 27 in its top 50 films of 2013. The movie was awared for it's use of good quality acting and narrative, it wasn't a big spectacle movie in thus the reason why Fox Searchlights and FIlm 4 Studios distributing the movie.